Modernize your Enablement
Visual identity for renovation themed lead-generation content campaign across 5 marketing channels
Mission
Drive MQL conversions and pipeline through a lead-gen content campaign focused on improving enablement programs with Skillable's hands-on labs for 5 key use cases.
Creative Approach
I oversaw and developed the creative look and feel for this campaign and executed across all marketing channels by creating a "renovation theme" for assets, while staying true to Skillable's brand guide. My solution utilized Skillable's main color palette and typography and introduced floorplan and elevation visuals, construction-themed iconography, and the brand's grid lines to create a blueprint look.
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Campaign System
The visual style for this campaign was seamlessly executed across multiple marketing channels, including a pillar lead-gen content asset, 5 sales enablement "blueprint" whitepapers, 3 social media posts, 3 emails, and a series of paid ads. The renovation theme and unique visual elements were used consistently across all assets tied to this campaign, and many images, like the Ebbinghaus Forgetting Curve and others in the premium asset were used as stand-alone graphics to support future projects.
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Impact
Creative played a crucial part in the success of this campaign by bringing campaign messaging and goals to life in tangible go-to-market assets as well as created cohesive brand and theming for every marketing touchpoint.