Product Marketing, Sales Enablement & Lead-gen Content
Collection of marketing assets to support sales and lead-generation initiatives
Mission
Bring cohesive branding and design to various assets supporting marketing and sales, while focusing on intentional page layout, visual hierarchy, and scalable systems to be applied across multiple initiatives.
Creative approach
My approach to these assets is to maintain brand consistency without becoming repetitive. Each project has specific goals that inform design layout, visual hierarchy, and overall information structure. For example, a lead-generation content piece such as the Types of Hands-on Learning e-book takes an editorial approach, while sales enablement one-pagers prioritize scanability with iconography, larger headlines, and a condensed page layout. This structured design system maintains visual consistency and streamlines production.
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Impact
Design supports the business outcomes tied to these assets by enabling sales and strengthening the understanding of Skillable. Visual storytelling in these materials helps customers and prospects better understand hands-on learning, Skillable's product, and value for their organization. In 2025, 12+ one-pagers were delivered to sellers, accelerating sales readiness. Additionally, having a scalable layout system and understanding of the goals of each of these materials improves operational efficiency and enables faster delivery of on-brand content to the market.